Glasba je prisotna povsod, kjer se opravljajo storitve ali prodaja.

Njena vloga je pomembna, saj velja za ključen element okolja, izzove čustvene odzive in načine mišljenja, ki so za prodajo ugodni.

Glasba posledično vpliva na večjo prodajo, boljše mnenje strank o storitvah in izdelkih, pogostejše impulzivno nakupovanje ter na to, da se stranka počuti prijetno in ima celotno izkušnjo rada.

Vse to skupaj spodbuja ponovne obiske in krepí zvestobo strank.

Music is present almost everywhere where services or sales are made. We encounter it in shops, catering establishments, hotels, hairdressers and beauticians, fitness centers, travel agencies and car repair shops.

Its role is important, as it is considered a key element of the environment with which managers can influence visitors. The goal is for music to provoke certain emotional responses and ways of thinking that are favorable to the company. As a result, this can affect higher sales, better customer opinions about services and products, more frequent impulse purchases and the fact that the customer feels comfortable and likes the entire experience.

All this together encourages repeat visits and strengthens customer loyalty.